Marketing & Public Relations

MARKETING


Marketing Toolkit

By participating in MWC Barcelona 2020 you are increasing your exposure within the mobile arena. We’re excited that you are part of the event, and we want you to share the good news that you’ll be at the world’s best industry event.

To assist you in getting the most out of your involvement at this unique event, we have developed a set of creative assets to enable you to promote your participation and increase your performance at this year's event.

Click here to download 2020 creative assets. The file includes:

  • 2020 Design Elements — ‘Limitless Intelligent Connectivity’ theme logo, colour palette, connection pattern
  • MWC Barcelona 2020 Logo — for use on white and dark backgrounds
  • Print Templates (JPEG & PSD) — A4 horizontal, A4 vertical, and square
  • Web banner templates (JPEG & PSD) — 232x85, 300x600, 320x50, 338x280, 468x60, 620x162, 728x90

Please read the included brand and usage guidelines to ensure you use the brand as requested. These elements can be used to promote your participation and/or presence at MWC Barcelona 2020 but should not be used in such a way that it appears the ‘Limitless Intelligent Connectivity’ brand is exclusive to your organisation (for example, placing your company name or logo on top of the brand image). The included guidelines should make clear how you can use the provided assets. Thank you very much for respecting the brand as you promote the event.

Note: Logos and creative assets are owned by GSMA and are provided for use by GSMA MWC Barcelona attendees, exhibitors, clients, sponsors, official partners and members of the press/analyst community. Used by any other party in order to convey an endorsement or relationship is strictly prohibited.
Logos should always link back to www.mwcbarcelona.com.


PUBLIC RELATIONS

IMPORTANT: Event Managers – please ensure that you provide this information to your public relations team, if you are not responsible for PR. 

/mwcoem/s/Photo-Press.jpg?v=1The GSMA employs a dedicated MWC PR campaign to maximise coverage among international business media, consumer media, trade press, industry analysts and online media and bloggers. The following are ways you can maximise your company’s media exposure at the Congress:



Invite Key Journalists to the Congress

While MWC Barcelona attracts more than 3,600 international media and industry analysts annually, we always encourage further participation and registration by accredited members of the media and industry analysts.

If there are any journalists or industry analysts you would like us to invite, please contact pressregistration@mwcbarcelona.com.


Pre-Registered Press and Analyst List

The pre-registered press and analyst list for MWC Barcelona is made available as a benefit to exhibitors, sponsors and partners and is accessible exclusively through the Online Event Manual; the MWC PR team does not email this directly to exhibitors, sponsors and partners or their PR agencies. We do not make the list available to general attendees. Further, the event manager at the exhibitor/sponsor/partner company will be responsible for providing the press/analyst list or the log-in details for the Event Manual to their PR support teams as appropriate. The pre-registered press and industry analyst will be available later in the year; this will be updated on a weekly basis leading up to MWCB20 Barcelona.

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Exhibitor News Distribution and Online Press Kit Services

As the official news distribution partner for MWC Barcelona, Business Wire is pleased to offer you news release distribution and measurement tools to help maximize your public relations efforts.

 

Free 100-word Exhibitor Profile

Business Wire is offering exhibitors distribution of a free 100-word profile.  The deadline to submit your profile is February 17, 2020.  To participate, please request the free profile form by emailing tradeshow@businesswire.com.

 

News Release Distribution

Distribute your news via Business Wire and reach the official Exhibitor Online News Centre, digital, print and broadcast newsrooms, technology trade media, social media networks, consumers, financial and news portals, websites, news syndicators, bloggers, and more.

 

Online Press Kit

The Business Wire Online Press Kit is an easy, cost-effective way to share your digital content with media, analysts, attendees, consumers and your social media audiences. 

The Online Press Kit is accessible from the Exhibitor Online News Centre and includes a dedicated wire advisory, social media sharing links and the ability to easily swap files.  

For additional information email:  tradeshow@businesswire.com

 

MWC Media Village

MWCB will again feature an onsite Media Village to address the needs of registered media and industry analysts attending MWCB, as well as the PR teams for exhibiting companies. The Media Village will be open from Monday 24 February through Thursday 27 February 2020. 

The Media Village is centrally located (CC4 and CC5, Upper Walkway) and includes the following facilities: 


Press Conference and Meeting Rooms (CC4) (for reservation by exhibitors/sponsors for press meetings):

  • Press Conference Rooms– four press conference rooms with capacities ranging from 76 to 323 people seated. The rooms are available for a fee to exhibitors wishing to host a press conference and are available by reservation only, on a first-come, first-served basis. The press conference rooms are designed for press events only; facilities for all other meetings should be booked through other means.
  • Press Meeting Rooms– four additional meeting rooms suitable for smaller press briefings, ranging from groups of eight to 21 people. The meeting rooms are available for a fee by reservation only, on a first-come, first-served basis. The meeting rooms will be available to exhibitors for meetings with registered media and analysts only; facilities for all other meetings should be booked through other means. 


Exclusive Press/Analyst Facilities (CC5) (for use by accredited press and industry analysts only):

  • Press/Analyst Working Facilities– working facilities exclusively for the use of registered media and industry analysts, including desk areas, WiFi and fixed line internet, printing capabilities and more. 
  • Press/Analyst Lounge– an exclusive relaxation and working area accessible only by registered media and industry analysts.

Please contact pressmeetingrooms@mwcbarcelona.com for availability and pricing for press conference and meeting rooms.

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Meeting Facilities Available for Press Conferences and Briefings at MWC

There will be dedicated meeting rooms in the MWC Media Village which exhibitors can use to hold press conferences and/or press briefings with press and industry analysts (see above). These rooms are available for reservation for a fee, on a first-come, first-served basis. These facilities are designed for hosting events and meetings with press and analysts only; for non-press meetings, exhibitors should book facilities through other means. The Media Village will be open from Monday 24 February through Thursday 27 February 2020.  

Please contact pressmeetingrooms@mwcbarcelona.com for availability and pricing.  


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Contact the GSMA PR Team

For any questions on PR opportunities at MWC Barcelona, please do not hesitate to contact a member of the GSMA PR team at

press@mwcbarcelona.com