Public Relations Opportunities and Pre-Registered Press List

IMPORTANT: Exhibition Managers - please ensure that you provide this information to your public relations team, if you are not responsible for PR.

The GSMA employs a dedicated MWC19 Shanghai PR campaign to maximise coverage among international business media, trade press, industry analysts and online media and bloggers. The following are ways you can maximise your company's media exposure at the Congress.


INVITE KEY JOURNALISTS TO THE CONGRESS

We encourage participation and registration by accredited members of the media and industry analysts.  Please note that only accredited press and industry analysts will receive a complimentary media pass to MWC19 Shanghai (please refer to media accreditation), which includes a range of benefits, such as access to the keynotes and conference sessions, exhibition access, exclusive use of the Media Centre facilities and more.  The Media Centre includes desk areas, fixed line Internet connection points for laptops, printing capabilities, coffee/tea/snacks and more.

Sponsored media to events is a common practice in Asia, if you are planning to sponsor a group of media to attend MWC19 Shanghai, our PR team will facilitate the registration and ensure a streamlined process.  Please contact pressregistration@mwcshanghai.com


PRE-REGISTERED PRESS AND ANALYST LIST

The pre-registered press and analyst list for MWC19 Shanghai is made available as a benefit to exhibitors, sponsors and partners and is accessible exclusively through the online Event Manual; the MWC Shanghai PR team does not email this directly to exhibitors or sponsors or their PR agencies. We do not make the list available to general attendees. Further, exhibition managers will be responsible for providing the press/analyst list or the log-in details for the Event Manual to their PR support teams as appropriate.

Please note that many journalists will register until much closer to the event, please download the pre-registered press and analyst here. The list will be updated on a weekly basis leading up to MWC19 Shanghai.


EXHIBITOR NEWS DISTRIBUTION and ONLINE PRESS KIT SERVICES

Business Wire is the official news distribution partner for MWC19 Shanghai. Business Wire offers a wide range of cost effective services to help exhibitors build their visibility at the show including:

Online Press Kit

The Business Wire Online Press Kit is an easy, cost-effective way to share your digital content with media, analysts, attendees, consumers and your social media audiences.

The Online Press Kit is accessible from the MWC19 Shanghai Online News Centre and includes a dedicated wire advisory, social media sharing links and the ability to swap files. 

We can also help you set up analytics and a QR code for your kit so you can share it through mobile devices.

News Release Distribution

Distribute your news via Business Wire and reach the official exhibitor news center, social media networks, digital, print and broadcast newsrooms, attending media, consumers, financial and news portals, websites, news syndicators, bloggers, and more.

Free Exhibitor Profile

We are also offering exhibitors distribution of a free 100-word profile.  To participate, please email tradeshow@businesswire.com and request the MWC19 Shanghai Exhibitor Profile Form. The deadline to submit your free profile is June 14, 2019.

EventTrak Report

EventTrak provides comprehensive online author and blogger lists (including contact information), full coverage for the event, and the ability to search, browse and export data. You can receive the EventTrak report at no charge with Online Press Kit or can purchase individually.

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Questions and Pricing Information

Email: tradeshow@businesswire.com


SPECIAL MEETING PACKAGES AVAILABLE FOR PRODUCT LAUNCHES

Please check further information with your account manager or at sales@mwcshanghai.com in promotional packages for product launches and media activities.


ENTER THE GSMA ASIA MOBILE AWARDS

A perfect way to rise above the crowd at MWC-Shanghai is by winning one of the industry’s most prestigious awards for innovation achievement and excellence, the GSMA Asia Mobile Awards (AMO).

The entry process is now open until 10 April, 2019. Nominations are typically published approximately one month in advance of the show. With categories for mobile technologies, services, applications, devices, use in vertical sectors, and much more, entry is fully online and includes the opportunity to submit short videos in support of your entries. Sponsorship opportunities are also available. For more information, or to subscribe for email updates, see www.mwcshanghai.com/conference-programmes/asia-mobile-awards/.


MOBILE WORLD LIVE – Mobile World Live TV and Mobile Daily

Mobile World Live (www.mobileworldlive.com) is the award-winning media service of the GSMA. At MWC Shanghai we will produce the event’s official news publication (Mobile World Daily) and our video crew will be onsite filming all the highlights for Mobile World Live TV.

Mobile World Live TV Editorial Opportunities 

Mobile World Live TV is the award-winning dedicated broadcast service for the GSMA MWC Shanghai. Exhibitors and Congress speakers are invited to submit requests for potential participation in programmes being produced for Mobile World Live TV. To participate in this exciting opportunity, please send requests to: editor@mobileworldlive.com

Mobile World Live TV – Show Floor Interviews
Create a buzz on your exhibition stand at MMW19 Shanghai with a show floor interview. Why not discuss your new product release, deliver a message to your target audience, or simply discuss how your business is moving forward with a Show Floor Video Interview at MWC19 Shanghai – you’ll be reaching the right audience. The videos offer great post-event marketing opportunities and generate a real PR buzz around your exhibit stand. For information on the Mobile World Live Show Floor Video Interviews, visit here

Mobile World Live TV - Advertising and Sponsorship

MWL TV’s opportunities are available and are in high demand. Please contact the MWL Sales team immediately for information on advertising on Mobile World Live TV. Contact: sales@mobileworldlive.com.

Mobile World Daily

Written, produced and distributed daily throughout the event, the Mobile World Daily is the official show daily newspaper and highest-profile news publication at MWC Shanghai. Print circulation is more than 20,000 across the course of the event and the publication is also sent to more than 200,000 mobile industry contacts via a daily electronic newsletter. A new Digital Show Daily magazine will also be published at MWCS18.

Mobile World Daily - Editorial  

Exhibitors and speakers intending to make any announcements at the show are invited to contact us in advance. You stand a better chance of getting your news in front of the thousands of attendees and even larger global audience by acting early. Contact editor@mobileworldlive.com for more information.

Mobile World Daily - Advertising  

The Mobile World Daily is a highly targeted and effective marketing tool that provides you with an unbeatable way of reaching not only Congress and exhibition visitors and delegates, but also the global mobile industry. Its diverse format and distribution make it the best way for you to reach audiences with your key marketing messages. Advertising space is limited, so book early to avoid disappointment.  Contact mobileworlddaily@mobileworldlive.com for more information.


PROMOTE YOUR PRESS EVENTS AT MWC19 SHANGHAI

The MWC Shanghai PR team is happy to help your company promote its press conference or press events at MWC Shanghai. If you are planning to hold a press conference in Shanghai, we would be able to provide information to press and analysts via the MWC Shanghai website and through our direct outreach with media. If you are interested in this, please provide details on your press conference/event to the MWC Shanghai PR team at press@mwcshanghai.com. We would require the name of the event, date, time, location and company PR contact.


YOUR PR CONTACTS

Please include your PR contacts in the 100-word profile form to facilitate direct communications with media and MWC Shanghai PR team.


MWC SHANGHAI PR CONTACTS

For any questions on PR opportunities at MWC Shanghai, please do not hesitate to contact a member of the GSMA PR team at press@mwcshanghai.com.