Marketing & Public Relations


Marketing Toolkit

We’re excited that you are part of the event, and we want you to share the good news that you’ll be at the world’s best industry event.

To assist you in getting the most out of your involvement at this unique event, we have developed a set of creative assets to enable you to promote your participation and increase your performance at this year's event.

The following creative assets will be available shortly

  • 2021 Design Elements 
  • 4YFN Logo — for use on white and dark backgrounds
  • Print Templates (JPEG & PSD) — A4 horizontal, A4 vertical, and square
  • Web banner templates (JPEG & PSD) — 232x85, 300x600, 320x50, 338x280, 468x60, 620x162, 728x90

Please read the included brand and usage guidelines to ensure you use the brand as requested. These elements can be used to promote your participation and/or presence at the event but should not be used in such a way that it appears the brand is exclusive to your organisation (for example, placing your company name or logo on top of the brand image). The included guidelines should make clear how you can use the provided assets. Thank you very much for respecting the brand as you promote the event.

Note: Logos and creative assets are owned by GSMA and are provided for use by event attendees, exhibitors, clients, sponsors, official partners and members of the press/analyst community. Used by any other party in order to convey an endorsement or relationship is strictly prohibited.
Logos should always link back to


IMPORTANT: Event Managers – please ensure that you provide this information to your public relations team, if you are not responsible for PR. 

/4yfnoem/s/Photo-Press.jpg?v=2The GSMA employs a dedicated PR campaign to maximise coverage among international business media, consumer media, trade press, industry analysts and online media and bloggers. The following are ways you can maximise your company’s media exposure at the Congress:

Invite Key Journalists to the Congress

While the event attracts more than 3,600 international media and industry analysts annually, we always encourage further participation and registration by accredited members of the media and industry analysts.

If there are any journalists or industry analysts you would like us to invite, please contact

Pre-Registered Press and Analyst List

The pre-registered press and analyst list for fr event is made available as a benefit to exhibitors, sponsors and partners and is accessible exclusively through the Online Event Manual; the PR team does not email this directly to exhibitors, sponsors and partners or their PR agencies. We do not make the list available to general attendees. Further, the event manager at the exhibitor/sponsor/partner company will be responsible for providing the press/analyst list or the log-in details for the Event Manual to their PR support teams as appropriate. The pre-registered press and industry analyst is now available; this will be updated on a weekly basis leading up to the event.


Contact the GSMA PR Team

For any questions on PR opportunities at the event, please do not hesitate to contact a member of the GSMA PR team at