xside General Event Information


What is xside?
When will it take place?
What specifically will xside look like?
What is xside Night?
Which speakers are booked to speak at xside?
Which artists are booked to perform at xside Night?
What are the themes of the xside conference?
How do tiers for Passes work for 4YFN and xside?
What is the difference between xside and xside Night? 
Why did the GSMA partner with Advanced Music S.L. [Sónar Barcelona]?
Are there other partners involved?
I’m interested in finding more information about xside – where can I get more information on xside?


Q: What is xside?
A: xside is a co-curated event experience featuring cutting-edge music, talks, interactive digital art installations, industry discussions and gastronomic delights powered by 4YFN, Sónar and GSMA MWC, taking place within the 4YFN venue. It is a ground-breaking gathering where diverse communities come together enabling attendees to engage with start-ups, designers, content creators, business executives and developer communities to explore the role technology, design and innovation play in the future of creativity, cultures and business. 

Taking place from 24-26 February, from 11:00 – 23:00, xside will be a creative hub of excellence that celebrates the ideas, skills and people that are leading future change. A place where talents inspire each other, prompting ongoing interactions and experiences at the crossroads of technology. 

Note: Advanced Music S.L., parent company of Sónar Barcelona, has formally entered into [partnership/agreement] with the GSMA Ltd. to launch xside. 


Q: When will it take place?
A: xside takes place from 11:00 – 23:00, 24-26 February 2020, within the 4YFN venue at the Fira Montjuïc, running in parallel to MWC Barcelona and 4YFN, in the courtyard and Hall 2.

Q: What specifically will xside look like?
A: The xside experience will occupy its own dedicated area within 4YFN. 

xside will be open to all 4YFN, MWC and xside attendees from 11:00 - 18:00. There will be:

• A conference stage co-curated by 4YFN, Sónar+D and content partner OFFF, hosted over three days to explore: Design for 2030, Entertainment beyond the screen, Education and work in the third era of computing, Creativity & Tech, Innovating for truth and trust
• Late night keynotes and performances co-curated with Sónar
• xside Hub featuring: 

o A showcase of start-ups from the creative industries
o Workshops
o Reverse pitches
o Start-up demos and pitches

• Immersive Area includes: immersive projects from international studios and talent
• Sónar’s iconic bumper cars with their own soundtrack from 18:00 onwards
• A VIP Lounge for speakers, artists and extra special attendees
• Food trucks
• Bars


Q: What is xside Night?
A: After 18:00, xside Night kicks off with performances from leading international DJs and keynote speakers. When 4YFN and MWC close their doors, xside Night takes over as the pioneering place to be, with:

• Main stage with late night keynote and performances co-curated with Sónar
• xside Hub until 20:00
• Immersive Hub until 20:00
• Sónar’s iconic bumper cars with their own soundtrack from 18:00 onwards
• A VIP Lounge for speakers, artists and extra special attendees
• Food trucks
• Bars


Q: Which speakers are booked to speak at xside?
o Richie Hawtin founder and artist
o Laura Tenenbaum, NASA scientist
o Josue Ibáñez, Cocolab
o Marti Romances, Territory
o David Vogel, AKQA
o Verònica Fuerte, Hey Studio
o Catherine Turp, Moment Factory
o Irene Pereyra, Anton & Irene
o Anton Repponen, Anton & Irene
o TBC , Landor
o Collin Lyons, Ustwo
o Helen Fuchs, Ustwo
o Ben Lukas Boysen (Hecq), Artist
o Enric Godes, Vasava
o Joëlle Snaith, Artist
o Joshua Davis, Artist
o Justin Bolognino, META
o Sarah Brin, Meow Wolf
o Domhnaill Hernon, Nokia Bell Labs
o Harry Yeff (Reeps One), Nokia Bell Labs
o Okuda San Miguel, Artist
o Alex Fleetwood, Niantic
o And more…


Q: Which artists are booked to perform at xside Night?
A:     Artists booked to perform include from 20:00 until 23:00:

• Monday, 24 Feb
o 18:00 – 20:00, Tutu (ES) Bumper Cars
o 20:00 – 20:30, Tutu (ES) – xside Stage
o 20:30 – 23:00 Folamour (FR) – xside Stage

• Tuesday 25, Feb
o 18:00 – 20:00, C.E.E. Shepherds (ES) – Bumper Cars
o 20:00 – 20:30, C.E.E. Shepherds (ES) – xside Stage
o 20:30 – 23:00, Jamz Supernova (UK) – xside Stage

• Wednesday, 26 Feb
o 18:00 – 20:00, Awwz (ES) – Bumper Cars
o 20:00 – 20:30, Awwz (ES) – xside Stage
o 20:30 – 23:00 Honey Dijon (US) – xside Stage


Q: What are the themes of the xside conference?

A: The xside conference is co-curated by 4YFN, Sónar and content partner OFFF, hosted over three days to explore Design for 2030, Entertainment beyond the screen, Education and work in the third era of computing, Creativity & tech and Innovating for truth and trust.


Q: How do tiers for Passes work for 4YFN and xside?
A: See table below.

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Q: What is the difference between xside and xside Night? 
A: The full xside experience takes place daily from 11:00 – 23:00. xside Night, the night time agenda, starts at 18:00 with late night keynotes, entertainment and exclusive cutting edge music brought to you by Sónar. 

Please see the Pass Type table to learn more about full event passes and access times. 


Q: Why did the GSMA partner with Advanced Music S.L. [Sónar Barcelona]?
A: Sónar in Barcelona is established as one of Europe's most well-known music festivals known and is a meeting point for creative people from different disciplines and communities. GSMA is the global industry association for the mobile industry and the host of world’s biggest mobile event, MWC, of which 4YFN is an important part. Between them, Sónar and MWC are the two largest annual events in Barcelona and the worlds they serve, creative and technological, are colliding. They are two of the premier event brands in Europe with strong international recognition. Hosting xside within the 4YFN venue is an opportunity to explore the nexus of creativity, innovation and entrepreneurship.


Q: Are there other partners involved?
A: xside is dedicated to bringing together diverse creative and technical communities. OFFF Festival is the first content partner of the first xside and will curate on-stage content that explores the relationship between creativity and technology. We are very open to welcoming partners with a rich history and faithful community that can benefit from mixing with xside, 4YFN, Sónar, MWC native communities.  


Q: I’m interested in finding more information about xside – where can I get more information on xside?
A: More information can be found at website: https://www.4yfn.com/barcelona/xside/ or email: sales@xside.live





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